Privacy Policy – All4Pets

Effective Date: 15 July 2025

Company Information:

  • Company Name: All4Pets

  • Address: 51B Church Street, Banbridge, BT32 4AA, United Kingdom

  • Contact:

    • Tel: (028) 4023 8090

    • Email: info@all4petsonline.com

At All4Pets, your privacy is paramount. We are dedicated to safeguarding your personal data. This Privacy Policy details how we collect, use, and protect your personal information when you engage with our services, including our website, physical store, or direct communications. It also clarifies your rights under the UK General Data Protection Regulation (UK GDPR).

 

1. Who We Are

 

All4Pets is a UK-based online pet supplies retailer. We operate both through our online store (powered by Shopify) and our physical store located in Banbridge, Northern Ireland. We act as the data controller for your personal data, meaning we determine the purposes and means of processing your data.

Our online store platform is provided by Shopify Inc. Shopify serves as our data processor, managing the e-commerce infrastructure and processing your personal data on our behalf on their secure servers.

 

2. What Personal Data We Collect

 

We collect the following types of personal data from you:

Category

Examples

Identity Data

Full name, title

Contact Data

Delivery and billing address, email, phone number

Account Data

Login details (if you create an account)

Order Data

Purchase history, order number, basket information

Payment Data

Payment method (we do not store full credit/debit card details)

Technical Data

IP address, browser type, device type

Usage Data

Interaction with our website (e.g., page views, clicks)

Communication Data

Emails, phone call records, feedback, and reviews

 

3. How We Collect Your Data

 

We collect your personal data when you:

  • Place an order via our Shopify-powered website or by phone.

  • Create an account on our website.

  • Contact us for customer service, inquiries, or complaints.

  • Sign up for marketing updates or newsletters (if applicable).

  • Interact with our website via cookies or tracking technologies.

 

4. How We Use Your Data and Our Lawful Bases

 

We use your personal data for the following purposes, based on the specified legal grounds:

Purpose of Processing

Lawful Basis

To process and fulfil your orders (including returns, refunds, and exchanges)

Contractual Necessity: Necessary for the performance of a contract with you.

To communicate with you about your orders and provide customer support

Contractual Necessity & Legitimate Interest: Necessary to fulfil our obligations or to address your inquiries (our legitimate interest in providing excellent customer service).

To improve our website, products, and services

Legitimate Interest: Necessary for our legitimate interest in enhancing our offerings and user experience. We conduct a balancing test to ensure this does not override your fundamental rights.

To comply with our legal obligations (e.g., tax and accounting requirements)

Legal Obligation: Necessary to comply with a legal duty.

To prevent fraud and enhance security

Legitimate Interest: Necessary for our legitimate interest in protecting our business and customers from fraudulent activities. We conduct a balancing test to ensure this does not override your fundamental rights.

To send marketing communications if you have consented

Consent: We will only send you marketing communications if you have given your explicit consent. You have the right to withdraw this consent at any time.

 

5. How Shopify Handles Your Data & International Transfers

 

As our e-commerce platform provider, Shopify acts as a data processor. Your data is stored on Shopify’s secure servers. Shopify is responsible for the technical infrastructure that powers our online store, processing your personal data on our behalf.

Payment Information: We do not store your full credit/debit card details. All payments are processed through Shopify Payments or other third-party payment gateways, which comply with the Payment Card Industry Data Security Standard (PCI DSS).

International Data Transfers: As Shopify is an international company, your data may be transferred to and stored on servers located outside the UK, including in the United States. Where such transfers occur, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the UK Information Commissioner's Office (ICO), to protect your personal data in accordance with UK GDPR.

For more details on Shopify's data handling, please see their privacy policy: Shopify Privacy Policy.

 

6. Sharing Your Data

 

We may share your personal data with the following categories of parties:

  • Payment Processors: E.g., Shopify Payments, PayPal, to process your transactions.

  • Delivery Providers: E.g., Royal Mail, local couriers, to deliver your orders.

  • IT and Website Support Providers: E.g., Shopify, hosting services, for technical operation and maintenance.

  • Legal or Regulatory Authorities: When required by law or official request.

We do not sell your data to third parties.

 

7. Data Retention

 

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including for:

  • Processing and delivering your orders.

  • Complying with legal obligations (e.g., tax, accounting records typically held for 6-7 years).

  • Resolving disputes or customer service issues.

Once your data is no longer needed, we securely delete or anonymise it.

 

8. Your Rights Under UK GDPR

 

As a data subject, you have the following rights regarding your personal data:

  • Right to Access: You can request copies of your personal data we hold.

  • Right to Correction: You can request correction of any inaccuracies or omissions in your personal data.

  • Right to Erasure (Right to be Forgotten): You can request the deletion of your personal data, subject to certain conditions (e.g., if we no longer need it, or if you withdraw consent and no other lawful basis applies).

  • Right to Restriction: You can ask us to restrict the processing of your personal data in certain cases (e.g., if you contest its accuracy, or if processing is unlawful but you don't want deletion).

  • Right to Data Portability: You can request a copy of your data in a structured, commonly used, machine-readable format and have it transferred to another service provider where technically feasible.

  • Right to Object: You can object to the processing of your data in certain circumstances, particularly where we rely on legitimate interests.

  • Right to Withdraw Consent: If we rely on your consent for processing (e.g., for marketing communications), you can withdraw it at any time.

To exercise any of these rights, please contact us using the details provided in Section 13.

Right to Lodge a Complaint: You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues, if you believe your data protection rights have been infringed. Their website is www.ico.org.uk.

 

9. Advertising and Remarketing

 

We may use third-party advertising services like Google Ads, Facebook Ads (Meta), or other similar platforms for targeted advertising. These platforms use cookies, tracking pixels, and other technologies to serve you ads based on your Browse activity.

Google Ads & Facebook Ads use tracking technologies to:

  • Measure the effectiveness of our advertisements.

  • Serve personalised or targeted ads to you based on your interactions with our site.

Your Choices: You can manage your advertising preferences or opt-out of targeted advertising by visiting:

Please note that opting out will not stop you from seeing ads, but it will limit the ads to general ones, not tailored to your interests.

 

10. Cookies and Analytics

 

We use cookies and other tracking technologies to enhance your Browse experience, analyse website usage, and serve personalised ads. A "cookie" is a small text file placed on your device by a website that you visit.

These technologies typically fall into the following categories:

  • Strictly Necessary Cookies:

    • Purpose: These cookies are essential for the basic functionality of our website and enable core features such as remembering items in your shopping cart, logging into secure areas, or completing a purchase. Our website cannot function properly without these cookies.

    • Lawful Basis: Legitimate Interest (essential for website operation).

    • Example: Shopify session cookies for cart functionality.

  • Performance Cookies:

    • Purpose: These cookies collect information about how visitors use our website, such as which pages are visited most often, and if they receive error messages from web pages. This helps us understand and improve how our website performs.

    • Lawful Basis: Consent.

    • Example: Google Analytics cookies (_ga, _gid).

  • Functionality Cookies:

    • Purpose: These cookies allow the website to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personal features. They can also be used to remember changes you have made to text size, fonts, and other parts of web pages that you can customise.

    • Lawful Basis: Consent.

    • Example: Remembering your currency preference.

  • Targeting/Advertising Cookies:

    • Purpose: These cookies are used to deliver more relevant advertisements to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with our permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers.

    • Lawful Basis: Consent.

    • Example: Facebook Pixel cookies (_fbp, fr), Google Ads conversion cookies.

How We Obtain Your Consent for Cookies: When you first visit our website, a cookie banner will appear. No non-essential cookies (Performance, Functionality, Targeting/Advertising) will be placed on your device before you make a choice.

In the banner, you are given the option to consent to the use of these cookies. By default, Personalisation, Marketing, Functionality, and Analytics cookies are switched off unless you click 'Accept All Cookies' or specifically enable them in 'Manage Preferences'. You can continue to use the website without accepting non-essential cookies, although some content or features may be compromised or not appear.

Managing Your Cookie Preferences: You can change or withdraw your cookie consent at any time via the cookie settings accessible on our website (usually via a link in the footer or the cookie banner itself). You can also manage cookie preferences directly through your web browser settings. Most browsers allow you to:

  • View what cookies you've got and delete them on an individual basis.

  • Block third-party cookies.

  • Block cookies from particular sites.

  • Block all cookies from being set.

  • Delete all cookies when you close your browser.

Please note that disabling certain cookies may affect the functionality of our website and your ability to use certain features.

Specific Cookies We Use (Examples - Actual cookies may vary and are dynamic):

While the exact cookies used can change, common types include:

  • Shopify Cookies: These are typically essential for e-commerce functionality. Examples include _shopify_s (Shopify analytics related to sales), cart_currency (remembers your cart's currency). Some are strictly necessary (e.g., _orig_referrer, _secure_session_id), while others may be for analytics (requiring consent).

  • Google Analytics Cookies: (e.g., _ga, _gid, _gat) Used to collect anonymised information about how visitors use our site. This information helps us to compile reports and improve the site.

  • Facebook Pixel Cookies: (e.g., _fbp, fr) Used to track website visitor activity for advertising purposes, such as showing relevant ads on Facebook and measuring campaign effectiveness.

For the most up-to-date and specific list of cookies used on our website, please refer to your browser's developer tools or a cookie scanner tool when visiting the site.

 

11. Children’s Privacy

 

Our website and services are not intended for children under 16. We do not knowingly collect personal data from individuals under the age of 16. If you believe we have collected data from a child under 16, please contact us immediately so that we can take steps to remove it.

 

12. Changes to This Privacy Policy

 

We may update this Privacy Policy from time to time to reflect changes in our services or legal obligations. We will notify you of any significant changes by posting the updated policy on our website and updating the "Effective Date" at the top of this policy. We recommend checking this page periodically for any updates.

 

13. Contact Us

 

If you have any questions about this Privacy Policy or would like to exercise your data protection rights, please contact us at:

All4Pets 51B Church Street, Banbridge, BT32 4AA, United Kingdom 

Tel: (028) 4023 8090

Email: info@all4petsonline.com